Its called Be Kind Rewind, directed by Michel Gondry, works included Eternal Sunshine of the Spotless Mind and Sciences of Sleep, 2 of my favourite films of all time. He also did the MV for Around The World by Daft Punk. Michel (read like "Michelle", not "Michael") is one of my favourtie directors.
To me, the film name Be Kind Rewind sounds like asking for the customers' help "Be kind, rewind the tape before giving it back, ok?"(p.s. and in fact it does, see Wiki )Coz the name is also for the VCR (yes, VCR) rental store which faces the fate of death just for the reason of being an old building, in another word, heritage. The story looks awfully familiar to people in Hong Kong but i m not the one who talks about this topic. Wat goes into my heart is the media Michel has been using in this film - VCR, casette tape and all the sweding.
It seems to me that Michel Gondry (and many of us) are fans of casette tape and VCR and all kinds of analogue stuff during and before 80's, which is not familiar to the youngster nowadays at all. And for the whole plot of the movie, being analogue is the key to be magnetized by Jerry (by Jack Black). U can't magnetize and erase a DVD, can u? (and u dont have to rewind after watch it either)
VCR can be magnetized so easily just as how weak the old rental store is. So goes DVD replaces VCR, new apartment developments replace old neighbourhood. Digital media replaces analogue media.
The director is so fond of the analogue media/stuff and believe in the adorableness of them(just as we do) that he keeps making "analogue video", which are not limited to movies. See the MV Around the World (Daft Punk, 1999). In Eternal Sunshine of the Spotless Mind, the "memory erasure devise" Jim Carrey was used on looks almost like a cousin of the "hat" on Jerry's head in Be Kind Rewind, to protect Jerry from the radiation of the power plant. Science of Sleep is full of analogue stuff, makes me wonder if any CG's been used in the production. Only choreography was used in the MV of Around the World, this approach make this MV one of the most memorable pieces of the band and the director himself.
so fucking tired i couldnt write more, later
Ghostbusters (Sweded)
The Science of Sleep (2006)
Eternal Sunshine of the Spotless Mind (2004)
Daft Punk - Around the world (1999)
